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Sid Lee dives into data with new partnership | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in March
Val Maloney

Sid Lee has a new weapon in its data-collecting arsenal, partnering with Dive Networks to install a closed-circuit data visualization network in its Toronto office.

The data network aims to make real-time marketing intelligence accessible and even fun for agency staff, with Dive Networks CEO Deborah Hall calling the system “Bloomberg for Brands.”

http://strategyonline.ca/2015/03/10/sid-lee-dives-into-data-with-new-partnership-2/
 

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